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Founded by Joel Simkhai, Grindr, arguably the premier dating app for gay men, just celebrated its fourth anniversary with an announcement that it has reached over six million users worldwide.
The secret to Grindr’s success: real time interaction in a GPS based environment. Ridiculously easy to use, Grindr allows guys to browse hundreds of profile pics conveniently arranged by distance, and makes meeting for a beer or a one-night stand about as easy as ordering a Frappuccino.
Simkhai has tried to duplicate Grindr’s success with Blendr, a similar app geared towards heteros.
Figuring the wham-bam-thank-you-Sam bluntness of Grindr might not go over as well with the straights, Blendr was designed to emphasize friendship and shared interests.
But along with this quasi-mixed message, Blendr has garnered a lot of mixed reviews since its launch in late 2011.