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Tinder is causing a 'Dating Apocalypse.' That's right, this simple dating app is causing changes in human mating and dating behavior, the likes of which we've never seen before... Health Department and read their conclusion that Tinder is one cause of the nation-wide rise in STDs. If someone you like also swiped right on your photo, the app immediately informs you, "It's a Match! If you've familiar with online dating, you may wonder what the appeal is, and how you can find someone worth your time given what little information the app gives and requires. The app is simple, easy on the eye and feels like a game. It's a matter of choosing whether to swipe left or right. You'll rationalize your swiping decision based on age, distance and a short bio (if included). Swiping left or right depends on how attractive you find a candidate, and that's pure emotion.

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But, dismissing this app would be a mistake, and I can give you 50 million reasons in 196 countries worldwide to convince you. Over the past few months, I've used Tinder Plus (premium subscription / worldwide) to "informally research" Tinder users (women and men) across a wide age-range (25-50) all over the world. So, people are aware of Tinder's "hook-up" reputation, yet they are still willing to try the application hoping to connect with someone who is also looking for a serious relationship.

Are these women hiding their true intentions about hooking-up? There's plenty of discussion about the "seriousness" of mobile dating apps.

In fact, many find them superficial because of how simple they are. Whatever the case, Tinder is popular and has brought online dating to the masses.

People who have considered online dating desperate find it much easier to download the simple app, link to Facebook and swipe away.

But it's the biggest and baddest on the playground.

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